About Trusty

Trusty is a stakeholder intelligence platform developed by Better&Better, an Australasian consultancy specialising in strategic communications, corporate reputation, and stakeholder strategy.

The platform uses a structured framework, drawing on established reputation models, to track key business indicators including trust, performance, criticality and likeability from the people who matter most to an organisation: clients, staff, partners, and community. The information is moderated by a voice agent, delivering more honest feedback and actionable intelligence. Insights are tracked over time.

Trusty is designed for senior leaders who want to see around corners; to understand where trust is being built, where it is at risk, and what to do about it before the numbers reflect it.

What does the Trusty dashboard show?

The Trusty dashboard is a single-page view of how your business is perceived across the stakeholders that matter most. Used over time, the dashboard tracks whether trust is building or eroding, and provides an evidence base for decisions about client retention, business improvement, and goodwill valuation.